As the digital world grows larger, social media has become a crucial part of everyday life. The first thing most social media lovers do as soon as they wake up, is to look at their social media pages. Facebook, Twitter, Snapchat, WhatsApp, and many others have grabbed everyone’s attention. People are eager to answer, and send messages and pictures. It’s so tremendous the need that some users do not care for time and place. It doesn’t matter the situation; some media lovers distract themselves at all times. Society’s concern is the distraction caused while driving. Many accidents take place because people were reading or typing messages on their smartphones. Mdia has taken in account driver’s needs and wants. It has created a new way of staying in touch with social media while driving. Mdia, a talking messenger allows you to receive and send text messages by verbal interaction with your phone via Bluetooth.
Thanks to the use of Bluetooth in vehicles, Mdia can easily access social media pages through wireless connection between a car and a smartphone. This new cellphone App will change the way drivers interact through social media. Most modern cars already come with a call button. In order to connect with the texting App, instead of the phone log, the button on the steering wheel used to answer and make calls must be pressed twice. Instead of going directly to the phone log, the user will ask it if there are any new messages. Depending on the Mdia’s answer, the interaction will take place. If you wish to start a chat, just simply say, Mdia send message to….. Mdia, will do the work for you. (Refer to Script)
Making a list of “Priorities” is Mdia’s most useful tool. In this list, the user can add all the people whose messages would be read first. These messages have priority. When a message arrives, an automatic background soft tone will play, and if you wish to review it, ask “Mdia Do I have any messages?” From then on, the direct interaction with the app begins, (refer to Script model). At any time during the interaction, the end call button on the steering wheel will end interaction. This app will be available in 4 languages to start off with, English, Spanish, French, and Italian. Since people, regardless of language, have different dialects, at the beginning of the App’s subscription, Mdia will record and classify the user’s dialects; everything clearly said around a 3 feet radius. This way, it will be specially made and adapted to your personal voice.
The app will not be limited to in car usage. Regularly, the app will be available at a touch of the Icon. The Icon is pressed and the interaction begins.
The market that Mdia wants to target are the X and Y generations. Both generations combined make up the population of 17 to 45 years old. Anyone with a smart phone will be able to download the app. It is targeted towards the social media users that drive, however, Mdia will not be limited to a certain public. Even though the app is not free, it is fairly inexpensive. A onetime charge of $4.99 will be the cost to acquire it. Once purchased, it can be transferred to other devices under the same name.
Mdia’s development took place with the idea of preventing car accidents. The app will not stop cellphone use, but it will limit the interaction between cellphone and user while driving. Some people are so connected to social media that almost nothing can disconnect them. Mdia’s intention is not to detach users from social media, but to make a better use of it while driving.